Statement of Intent

Statement of Intent 

Genre
Pop jazz	Our group decided to pick the pop jazz genre because we want to popularise it since this genre seems underrated and it has a combination of 2 genres which give more colour.
Song
Time Alone - Jacob Collier	The rhythm is enjoyable,the message behind this song is talk about spending time with someone special and it is enjoyable for everyone that listens, especially teenagers or university students like age 19 or above. That's the time where they most likely start having a relationship with someone special.
Primary Target Audience
Demographic	Our target audience is mainly for men in teenager age like 19 or above because the song overall talks about spending time with someone special (girl).
Psychographic	Based on interest for those who like to spend their free time listening to music while doing some task or chilling especially in the pop jazz genre.
Secondary  Target Audience
Base on hobby and interest.	Audiences that like to enjoy music.
Theme/Message
For the theme is relationship. For the mood it's depend on the time whether it's on day time or night.	We need to put more effort when we love someone. We represent this message by set it on night time and act less relax (more expressive) showing how much wanting that girl.
Star, Personality
Star would be 2  Depending on the rhythm sound like. One of the actor  could be more excited when the rhythm gets more crowded and the other actor is still calm.	2 actors in this music video because we want to make it like the 2 actors are expressing their feeling  to spend quality time with someone special.
Representations (groups, places, events)
Place most likely would be record outside like in a beach or park and set into 2 different time (daytime and night time) .	We record in  2 different time. In the daytime, the set scene is where the person wants to be alone with their special one and spend time doing fun activities. For night time, where the person needs to put more effort to their loved one.
Dominant Reading
Base on the cast expression	2 cast would act differently. 1st cast would act be more excited especially when sing the high pitch tone. 2nd cast would act be more relax and there is one part where he act less relax to show how much he want this girl.
Audience interaction / Engagement
Provide a world tour concert on the website and post where we have been perform on social media.	Most audience would like to see their idol on the spot, so we decide to having world tour concert on our website with the price on it to notify them where we're going to perform. Having social media, will build much closer connection to audiences compare from the website.
Group
Sanjaya, Dhera

This is for the magazine (Component 1, but it is still useful)

The demographic for my media product are females in the late teens and twenties.

In terms of psychographics, this audience likes fast-fixes of celebrity gossip but also want to delve beneath the superficial filters and representation of the Instagram generation. They want something more considered. When it comes to trends, they poke fun at the ridiculous crazes. My target audience would be the fun seekers and armchair rebels of the Youth Facts IAOs: work hard, play hard and have attitude. VALS (Value Life Styles) classification would place audience on the outer-direct category: they are belongers and achievers.

There is also the secondary audience of males and a similar age range to the sceptical main audience.

Since my target audience have a natural and healthy suspicion of the world, they are not victims of “fake news”. Therefore, humour and irony will be a key element of my branding and representation. Maslow’s hierarchy of needs suggests that “lack of prejudice” is part of the self-actualisation classification of consumption. This freedom of thought will be an important motif in my narrative.

I would like several of my images to shock the audience and take advantage of the hypodermic needle model of conveying the message. This should “attract” their attention in line with the AIDA principle.

There will certainly be disequilibrium throughout the narrative. I will use enigma codes and sustain the audience’s “interest” (AIDA) until the final reveal and the equilibrium is restored.

I think it is important to use celebrity endorsement. This one of Gillian Dyer’s Lines of Appeal. This idea also utilises the Two-Step Flow Theory so my message mediated through my fake celebrity.

Representation is incredibly important. I will use well-known signifiers that will immediate connote excitement and glamour. My actor will pose appropriately, directly gazing at the audience to grab their attention. The mise-en-scene will reinforce the sense of fun. Even some angles will be tilted to create that playful tone.

This Statement of Intent is intentionally vague so it can apply to many different briefs. However, you would need to be more specific and focus your ideas on your chosen brief. There are so many other theories and theorists that can be used, so please do not limit your own Statement to the ones in this example.