Research

 Here is my research of music video project 

The Vaccines - Wetsuit

The target audiences are for teenager around 20 years old. Filter being use is warm and artist in pictures are from young ages which is very nostalgic. The good thing about this music video is it fit very well for nostalgia,  the producer put pictures, the filter, look like an old music video. Bad thing is there is not much an action what the artist do. 

Jacob Collier - All I Need

All I Need release in 2020 composed by Jacob Collier. Target audiences for this type of genre is mostly for teenager due the music background is jazzy and it has the element of pop genre. The music video is featuring an artist (Mahalia, Ty Dolla $ign) which one way to attract more audiences. For the visualisation, it's a bit crowded. 

Joe Bonamassa - Notches 

This particular song is a rock blues genre and an audience can recognise because it has the vintage element to it. From the music video we can see vintage objects such as vehicle, old version of TV. Old man become one of the actor to fulfil the vintage elements and target audiences are for above teenagers. There is a scene where the other actor pee outside which not recommended for kids to watch. The color pallets like grey, brown, and soft tone. Shaking camera effect which create sense of tension to audiences. 

When the guitar solo part, the actor pretend himself play the guitar. 

Cory Wong  - Golden 

One way the producer attract more audiences by featuring an artist. In this song, it feat. Cody Fry. Main actor wear golden outfit and other actor wear blue outfit, purpose of this is to give audiences meaning that they both are opponents.  It's quite unique song, because it have the jazz elements and rock genre especially when the guitar solo part, the guitar sound dirty (has distortion) which in all rock genre done that. Convention of jazz music is usually relate with soft lighting and chill vibes. For clothing, they wear different color of clothes which make it colorful. Target audiences are from teenagers and above. There is a scene where it contain violence when they both fighting (the golden and blue).  It's not suitable for kids to watch because kids may imitate the action happen. Thing that I like from this video is the mise-en-scene, the lighting and place chosen.

Jacob Collier - Time Alone With You ft. Daniel Caesar

This song set in 2 different time, in day and night. Part where it set on day time has more chill vibes, the producer put palm tree to make the setting look like in the beach, first artist (Jacob Collier) wearing beach outfit with colourful color and other artist (Daniel Caesar) wear plain outfit (top from bottom white) which relate with their personality. When the night time it's more crowded, one of the artist outfit keep the same he still chill but the other artist wear outfit differently and more excited. 

Branding

Jacob Collier 

This is one of the album cover from Jacob Collier "Djesse Vol.4". They put a lot of stuff on the album cover with plenty of colours to look it more colourful, theres plenty of star and cloud and covered with green glass to look it like on space. Target audience for teenager and above because the red hole which can be scary for kids.