Media Ecology Plan

 This is my plan on media ecology.

Explain what you think is the most significant change in the media in recent years.

What is AI?

AI otherwise known as Artificial Intelligence is a software which simulates human intelligence in a computer

Deepfakes - in March 2022, a video portraying President Volodymyr Zelensky calling his citizens to surrender to Russia was broadcasted in Ukraine24 - one of their national TV channels. The video was later on confirmed to be fake by the news channel who stated that it was in fact Russian hackers who broadcasted the video. This is a sign of the future weaponization of information. AI is a tool integral to the creation of deepfakes and as AI progresses, it will soon be able to produce more realistic images that could deceive vast amounts of the population. We would soon not be able to tell what is real or fake, we wouldn’t know what news to believe or not, pushing us to live the rest of our lives with scepticism. According to hypodermic needle theory, people may believe everything that the media tells them, This may be more true as this is on national television where people are conditioned to believe whatever they say as true. An oppositional reading of this would be to not give up the fighting, this may be held by Ukrainians or those that are media literate. In an attempt to make Ukrainian audiences more media literate, the Ukrainian Intelligence Agency has released a video guiding people on the dangers of deep fakes

Chatbots - With AI simulating human intelligence, they are able to simulate some sort of sentience like that of humans. By learning our speech patterns, they have learnt to perceive, respond and create conversations like that of a human. This has resulted in AI replacing humans in many sectors. One example was the creation of Kupid AI. A website which allows its users to interact with eligible bachelorettes created by AI. All interactions, profiles and voices are generated by AI They target those that are incapable of finding partners in reality. They provide a more instant sort of romantic diversion (uses and gratification’s theory) than that of traditional dating websites which leads to people preferring Kupid AI over traditional dating. As a result people are more chronically online. This issue is not endemic to a certain population but a threat to the entire planet as with the increase in access to the internet over time means people are more exposed to this AI. Kupid AI has the capability to target large variations of people as their AI can be adjusted to suit the different tastes of men across the planet.

More efficient with AI - Since AI was introduced, there are a lot of tools that can be used to help human work like Chat GPT. Chat GPT released on November 30, 2022 is an AI language model which allows you to give more accurate answers in a short time. In the globalisation era, more people are relying on technology. They use ChatGpt to give ideas about a certain topic or certain roles. For example, they could ask ChatGPT to make scripts for film production or certain topics for presentation. Another version of chat GPT is Chat GPT- 4 that is able to generalise and write some simple scripts. Chat GPT has potential to change the way we interact with technology, people are more attached to technology and they become more individual. People prefer having relations with an AI because AIs are designed to be friendly as humans.