Storyboard

 This is our group storyboard done it by Sanjaya. 

Reflection

Sanjaya did the storyboard in simple way because the action need to take is similar and sometime there will be suddenly change during record base on weather or availability of the member (cast, cameraman).  My hope with this project everything can get be done and the result is satisfying base on our expectation.

Brief

 Our teacher tell us to do music video. My group choose Time Alone - Jacob Collier.

Relection:

For this project, it's little bit complex because song choice that my group pick is like 5 minutes long. 2 stars act need to be expressive and lip sync need to be precise. 

Smartphone role on January 6

Significance of Smartphone in the January 6th Capitol Riots

The riots use smartphone to spread the information to gather protestor during the events. They post it to social media like twitter on what's happening. According to The New York Times website, there were 100,000 location pings for thousands of smartphones, revealing around 130 devices inside the Capitol exactly when Trump supporters were storming the buildings. About 40% of the phone track near rally stage on the National Mall during the speeches. On social media sites uses by the far-right, such as Gab and Parler, directions on which street to take to avoid the police which tools to bring to help pry open doors were exchanged in comments. 

Moodboard

 This our group moodboard.

Reflection: Combination with 2 different colours orange and black which give different mood. Orange colour look more warm which indicate chill vibe and black look dark which give sense of struggle. Our group did it messy, we put random the picture randomly because when we listen to the song it's groovy. Groovy song often crowded like responding each other answer.  

Development

This is our concept idea for music video project with the location where we plan to film. 

Outfit:

- Soft colour outfit (2nd star) stay the same all day.

- More colourful outfit (1st star) would change. - Dhera

During intro part when only the keyboard sound we have 8 shots before 1st verse start. 

Set in 2 different time on day time and night time. In the day time 2 star would be more relax but for the 1st star would be more excited when he sing the higher pitch tone. During night time, 2nd star show less relax side on the lyric:

The most beautiful girl in the whole wide world

And she's mine, all mine

And I want her to know that my feelings show
I need time

(Gimme time alone with you)

Back to verse 

Location

Possible location to film:

- Lapangan renon (night time)

- Beach (day time) 

- School for indoor at chill out and outdoor at field area

Due to rainy season, we have an alternative to record it would be indoor for both day and night time. For indoor might be in school.

1st location Lapangan Renon 

Night time

1st

2nd 

Reflection

I took this pictures around 8 p.m. Our plan when it's night time, we want to record it at Renon park (lapangan renon). There are 2 pictures of an ideas (I might add more) of which spot we want to record it (whether it going to be sitting down or standing up). Background for 2nd picture is crowded, there are lot of vehicles passing by and solution for this case would be picture 1 or finding place to seat on the different side. Problem might be the lighting because our phones camera wouldn't be good as camera. We might bring extra lighting like flashlight or use my handycam if the video quality good. Other ways we can record it, in case if it's rain is to bring an umbrella. 

Location Assessment Lapangan Renon

Purpose of the shoot

Our purpose to shoot it during night time at lapangan renon is to get different vibe and it's more open (public place). Start from the lyric "all night, star bright".

Media language

Dark lighting which represent emptiness. Find clean area, it would give better atmosphere.

Pros

There are plenty of spot that can be use to record.

Cons 

Place is to crowded and probably not an effective place to record because it's a public place so that everyone (visitor) can come inside and accidentally visitor also get caught by the camera which is kind of distracting.

Risk Assessment 

Risk assessment done by Sanjaya.

Potential Hazards	It’s a little dark so smaller objects may cause problems in the future. Many tripping hazards on the ground. Earthquakes  Rain maybe a problem for equipment
Risk Evaluation	Objects hidden because of the minimal lighting. Fallen branches, rocks or leaves that may cause one of the actors to fall and injure themselves during filming. We live in the ring of fire. There's not much to explain as there isn’t much to do but hope it doesn’t happen during filming. As we live in a tropical area, rain may be a problem with the equipment in the future. The weather is too unpredictable.
Control Measures and Risk Mitigation	Bring a big light or clean the area before starting the filming. Tripping hazards are everywhere so the best way to deal with it is to just clean the area. Earthquakes are unpredictable so the best thing to do is learn some proper protocols before filming. Rain in the tropical areas of the world is quite unpredictable so we will bring equipment for the actors and the camera.

2nd location Regents Secondary School Bali (Chill Out & Field)

1 Chill Out

2 Chill Out 

3 Field Area

Reflection 

There are 2 possible main place to shoot in school (chill out and field). First my plan is to record it at chill out when day time and then move to field area in night time or it might be in one place for whole song or the opposite way. In chill out, take more effort to do it because need to re arrange the table, finding sweet spot to record it probably in-front of curtain or wall, if wall that the background would be plain and curtain might be close it at first to give sense of more into individual (introvert), calm, not much interaction then curtain open it by star 1 to show excitement "it's a beautiful Sunday morning" lyric. In field area give more freedom to record compare chill out especially when some part of the scene need to act more rebel like throwing things. Specific spot would be near the pool (at back of basketball court) might be standing up or bring bing bang there when filming. School as 2nd alternatives because other places such as beach and park would be more crowded and I think it's not effective when filming there, need to find quite spot. Also friends, maybe we live like very far from that location so to save the time we plan it at school.

Location Assessment Chill out & Field area 

Purpose of the shoot

First we are going to shoot it at chill out first and then move to field area. Chill out to give sense of calmness for both actor even one actor (Dhera) is less relax (more excited) compare to the actor 1. Moving to field area is at night time with showing more excitement for both actor. Overall, moving different location can affect both actor personality when expressing themselves.  

Media language

To represent sense of calmness, curtain in chill out is helpful especially when it being close. There a scene where the curtain need to be open and close to give different feeling. Lighting at chill out is should be not bright (we might not turning on the lamp all) no extra lighting from outside like in picture 1 and 2. Dark lighting we need it especially when night time.

Pros

Easy access to film and it not crowded compare to in Renon for Chill out and field area. In more specific, light in chill out room is not to bright which is good to give warm tone to our music video. Field area is outdoor and when filming at night it's not crowded, it's more open with a nice background (view). 

Cons 

For both area (Chill out and Field) we need to find good spot to film it, making sure that the other area is not being recorded. Like in field area there a construction, making sure that it's not recorded because in my opinion it just doesn't look good (distracting). Also chill out, there is no much freedom when recording because some scene one actor (Dhera) need to act rebel like throwing things. Need to be careful, that no property are damage. 

Risk Assessment

Risk assessment done by Sanjaya.

Potential Hazards

• Earthquakes

• Small rock or debris

• Faulty items

Risk Evaluation

• Faulty chairs or tables or any other items in the Chill Out area may hurt the actors or actresses.

• Small rocks and debris may cause damage to equipment and actors and actresses.

• We live in the ring of fire and tectonic shifts may cause an earthquake.

Control Measures and Risk Mitigation

• Search in the vicinity for chairs that are not damaged and check the chairs before usage.

• Searching for a cleaner area in the filming location to lower the risk.

• Learn some earthquake precautions before starting filming just in case.

Reflection Location Assessment + Risk Assessment 

By doing this, it help to give an alternative for location. Just in case, plan A doesn't work then we have plan B. With risk assessment help us to raise awareness to surrounding environment, be more prepare when something happen accidentally like earthquake or any property damage.

Possible star:

- Deva

- Dhera 

- Damian

- Gaby

Statement of Intent

Statement of Intent 

Genre
Pop jazz	Our group decided to pick the pop jazz genre because we want to popularise it since this genre seems underrated and it has a combination of 2 genres which give more colour.
Song
Time Alone - Jacob Collier	The rhythm is enjoyable,the message behind this song is talk about spending time with someone special and it is enjoyable for everyone that listens, especially teenagers or university students like age 19 or above. That's the time where they most likely start having a relationship with someone special.
Primary Target Audience
Demographic	Our target audience is mainly for men in teenager age like 19 or above because the song overall talks about spending time with someone special (girl).
Psychographic	Based on interest for those who like to spend their free time listening to music while doing some task or chilling especially in the pop jazz genre.
Secondary  Target Audience
Base on hobby and interest.	Audiences that like to enjoy music.
Theme/Message
For the theme is relationship. For the mood it's depend on the time whether it's on day time or night.	We need to put more effort when we love someone. We represent this message by set it on night time and act less relax (more expressive) showing how much wanting that girl.
Star, Personality
Star would be 2  Depending on the rhythm sound like. One of the actor  could be more excited when the rhythm gets more crowded and the other actor is still calm.	2 actors in this music video because we want to make it like the 2 actors are expressing their feeling  to spend quality time with someone special.
Representations (groups, places, events)
Place most likely would be record outside like in a beach or park and set into 2 different time (daytime and night time) .	We record in  2 different time. In the daytime, the set scene is where the person wants to be alone with their special one and spend time doing fun activities. For night time, where the person needs to put more effort to their loved one.
Dominant Reading
Base on the cast expression	2 cast would act differently. 1st cast would act be more excited especially when sing the high pitch tone. 2nd cast would act be more relax and there is one part where he act less relax to show how much he want this girl.
Audience interaction / Engagement
Provide a world tour concert on the website and post where we have been perform on social media.	Most audience would like to see their idol on the spot, so we decide to having world tour concert on our website with the price on it to notify them where we're going to perform. Having social media, will build much closer connection to audiences compare from the website.
Group
Sanjaya, Dhera

This is for the magazine (Component 1, but it is still useful)

The demographic for my media product are females in the late teens and twenties.

In terms of psychographics, this audience likes fast-fixes of celebrity gossip but also want to delve beneath the superficial filters and representation of the Instagram generation. They want something more considered. When it comes to trends, they poke fun at the ridiculous crazes. My target audience would be the fun seekers and armchair rebels of the Youth Facts IAOs: work hard, play hard and have attitude. VALS (Value Life Styles) classification would place audience on the outer-direct category: they are belongers and achievers.

There is also the secondary audience of males and a similar age range to the sceptical main audience.

Since my target audience have a natural and healthy suspicion of the world, they are not victims of “fake news”. Therefore, humour and irony will be a key element of my branding and representation. Maslow’s hierarchy of needs suggests that “lack of prejudice” is part of the self-actualisation classification of consumption. This freedom of thought will be an important motif in my narrative.

I would like several of my images to shock the audience and take advantage of the hypodermic needle model of conveying the message. This should “attract” their attention in line with the AIDA principle.

There will certainly be disequilibrium throughout the narrative. I will use enigma codes and sustain the audience’s “interest” (AIDA) until the final reveal and the equilibrium is restored.

I think it is important to use celebrity endorsement. This one of Gillian Dyer’s Lines of Appeal. This idea also utilises the Two-Step Flow Theory so my message mediated through my fake celebrity.

Representation is incredibly important. I will use well-known signifiers that will immediate connote excitement and glamour. My actor will pose appropriately, directly gazing at the audience to grab their attention. The mise-en-scene will reinforce the sense of fun. Even some angles will be tilted to create that playful tone.

This Statement of Intent is intentionally vague so it can apply to many different briefs. However, you would need to be more specific and focus your ideas on your chosen brief. There are so many other theories and theorists that can be used, so please do not limit your own Statement to the ones in this example.

Media Ecology Plan

 This is my plan on media ecology.

Explain what you think is the most significant change in the media in recent years.

What is AI?

AI otherwise known as Artificial Intelligence is a software which simulates human intelligence in a computer

Deepfakes - in March 2022, a video portraying President Volodymyr Zelensky calling his citizens to surrender to Russia was broadcasted in Ukraine24 - one of their national TV channels. The video was later on confirmed to be fake by the news channel who stated that it was in fact Russian hackers who broadcasted the video. This is a sign of the future weaponization of information. AI is a tool integral to the creation of deepfakes and as AI progresses, it will soon be able to produce more realistic images that could deceive vast amounts of the population. We would soon not be able to tell what is real or fake, we wouldn’t know what news to believe or not, pushing us to live the rest of our lives with scepticism. According to hypodermic needle theory, people may believe everything that the media tells them, This may be more true as this is on national television where people are conditioned to believe whatever they say as true. An oppositional reading of this would be to not give up the fighting, this may be held by Ukrainians or those that are media literate. In an attempt to make Ukrainian audiences more media literate, the Ukrainian Intelligence Agency has released a video guiding people on the dangers of deep fakes

Chatbots - With AI simulating human intelligence, they are able to simulate some sort of sentience like that of humans. By learning our speech patterns, they have learnt to perceive, respond and create conversations like that of a human. This has resulted in AI replacing humans in many sectors. One example was the creation of Kupid AI. A website which allows its users to interact with eligible bachelorettes created by AI. All interactions, profiles and voices are generated by AI They target those that are incapable of finding partners in reality. They provide a more instant sort of romantic diversion (uses and gratification’s theory) than that of traditional dating websites which leads to people preferring Kupid AI over traditional dating. As a result people are more chronically online. This issue is not endemic to a certain population but a threat to the entire planet as with the increase in access to the internet over time means people are more exposed to this AI. Kupid AI has the capability to target large variations of people as their AI can be adjusted to suit the different tastes of men across the planet.

More efficient with AI - Since AI was introduced, there are a lot of tools that can be used to help human work like Chat GPT. Chat GPT released on November 30, 2022 is an AI language model which allows you to give more accurate answers in a short time. In the globalisation era, more people are relying on technology. They use ChatGpt to give ideas about a certain topic or certain roles. For example, they could ask ChatGPT to make scripts for film production or certain topics for presentation. Another version of chat GPT is Chat GPT- 4 that is able to generalise and write some simple scripts. Chat GPT has potential to change the way we interact with technology, people are more attached to technology and they become more individual. People prefer having relations with an AI because AIs are designed to be friendly as humans.