| Theory | Theorist | Description (100 words) | Example (100 words) |
| Media ownership / regulation | |||
| Synergy | Synergy is when one company collaborate with other company and both company got the benefit. | Lego company collaborate with The Batman Movie. Lego company copying the character from Batman movies to attract more audiences from different age. Lego will labeled the age range on the products. The audiences that doesn't know The Batman which make audiences want to watch the movie. | |
| Cross Media Convergence | |||
| New Media | New media is highly impact by the technologies. Since technologies are develop audiences now more into new media compare to traditional media. In new media everything are modernised compare to traditional media. | Audiences more prefer to watch Netflix rather than going to cinema. Netflix have more variety of movies and it can be watch anywhere which will make the audience think to not go to cinema because lot of movies can be watch from home. Netflix offer subscriptions in different category. Theres basic and premium subscriptions. Price can be pay monthly and yearly and it's more cheaper than we watch it from cinema. Cinema only offer one ticket for one movie, so if the audience want to watch more movies they have to pay it more. Movies are being scheduled so the audiences have limitation to watch. | |
| Two Step Flow | |||
| Technological Convergence | |||
| Genre Theory | Steve Neale | Genre theory is one of the way to target audience. | |
| Desensitisation | |||
| Reception Theory | Stuart Hall | ||
| Cultivation Theory | George Gerbner | Media can affect a viewer's perceptions of reality. | |
| 5 Narrative Codes | |||
| Binary Opposites | |||
| Globalisation | |||
| Social Learning |
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