Brand: Apple, samsung, Nokia
Apple (iPhone 13 green colour)
Media language
- They use black colour for the background
- The target audience is at teenager age above (start at 15 years old and above)
- The advert has explosion effect on the phone which will amaze the customer with the new colour of iPhone 13
- Showing 2 different type in the same series (iPhone 13 and iPhone 13 pro) so customer would have another option to choose.
Representation
The ad start with rotating the phone to the right side for showing the back of the phone and it has the visual effect use on the phone like the explosion effect. The ad music (sound) it's like a hiphop song and the song match with the colour of the phone due to "in the jungle"word in music background.
Audience
Teenagers are more likely to buy this product due to the colour of the phone and the camera at the back which makes the phone look unique.
Industry
Use visual effect such as an explosion effect on the phone and the phone is being floating.
Media language
- They rotate the camera clockwise by 90ยบ
- Zooming out the camera
- The word "Last for 2 days" which make the audience want to buy the phone because the phone battery is last for 2 days
- Use of long shot
- The shooting place especially inside the bedroom it look messy and look colourful
- The actor in the intro show that the phone is not only good for an old person but it good for all of us
Representation
The ad start with people holding the phone with an upbeat music. When the word "what are you doing?" being heard, it showing the features of the phone. The actor staying in the same place until night when the word "last for 2 days" appear.
Audience
- Target audience from age 14 to 24 years old due to the colour option of the phone
- This phone is for lower middle to middle up class because the prices are not expensive as apple
Industry
Use of visual effect on the phone like the water splash to show the phone is waterproof.
Nokia
Media language
The camera slowly going upward when the "text" word appear for proofing that the phone can be use for texting.
Representation
The ad start with Nokia ringtone. The phone colour is matching with the background colour. Showing the features of the phone when theres a specific based on the background colour (for example, the text word appear in white colour and it show some of the apps that can use for texting).
Audience
The target audience most likely is for lower social class because the price of this phone isn't expensive as Samsung and iPhone it can be look from the shape of the phone (looks old) and lack of features (not touch screen)
Industry
Less visual effect being use which make the ad look boring (only text based on the background colour to show the features)
advert
final draft
