There are 2 ways on how media target an audience:
- Demographic
- Psychographic
Demographics: Psychographic:
- Age - Personality
- Gender - Behaviour (passive or active)
- Social class - Values
- Ethnicity / race - Interests (what do they do in free time)
- Income - Spending habits (what do they spend money on)
- Location
- Political leanings
- Star appeal
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