Film Poster

 

Target Audience (Jason, Sheva, Niki B, Dhera, Sanjaya)

Horror:

Sub- Genre: Mystery Horror Thriller

DRAFT: INSPO:

FINAL:

 

Target Audience :

Age : Highschoolers or 17+

Gender : Male / Female

Social Class : Lower - Middle

Race : Asian

Star appeal :  Jason, Sheva,Sanjaya, Dhera, Niki B

Hobby : People who likes adrenaline rush (Roller-coaster, haunted house)

Expectation : Pink themed - killer invites remaining people of a 5man group inside a house, supposedly to be killed.

Media Language : Set takes place in a cottage house near a lake. Big willow tree bordering the left side of the poster, with green leaves shaded to represent molded skin of the killer’s previous victims. 4 head mounts on the front of the house show that the killer is ready to collect all their heads, even though there are 5 friends, indicating that one of them will live, the killer. 2 heads are already on the mounts, setting the story near the middle-end of the movie where only 2 friends are left. Half open door seems to be inviting the last 2 friends inside, with a melty pink figure waving at them from the window, eerily friendly. Tagline “a different shade of red” in spectral font hints at killer that people wouldn't expect.

https://depositphotos.com/stock-photos/willow-tree-night.html

https://www.biography.com/news/the-real-amityville-horror-facts

https://www.istockphoto.com/id/foto/berburu-papan-pemasangan-trofi-untuk-kepala-rusa-terisolasi-gm587876854-100928267

https://www.amazon.com/LAD-Studio-Filthy-Sticker-Waterproof/dp/B08K7C56LF

https://www.pramborsfm.com/entertainment/joji-ternyata-pernah-jadi-youtuber-terjorok-sedunia

Romance:

Sub- Genre: Romance, Family

Age : 13+

Gender : Male/Female

Social Class : Lower - Higher

Race : Mostly White Americans

Star appeal : Jason & Dhera

Hobby : Single people, Housewives, broken home kids

Expectation : Two families start living next to each other because both partners just got a divorce. The family including the kids starts to bond in the house because they couldn’t afford to buy a full house so they bought a house that’s split into two.+ 

Media Language: The set design is a normal suburban house but one house is split into two. The actors are in front of the door and the kids are playing from the window with paper cup phones. The sky is bright blue indicating fun times. House colour should be pastel because it’s a normal family house.

https://www.canva.com/design/DAFLsP1ImfU/Blkp8mcURCPbQN87BCnJ1Q/edit?utm_content=DAFLsP1ImfU&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton 

Comedy:

Sub- Genre: Comedy Action

Age : 15+

Gender : Male/Female
Social Class : Low - Middle up

Race : All race

Star appeal : Jason, Sheva,Sanjaya, Dhera, Niki B

Hobby : Comedian, people that have dumb humour.

Expectation     : A group of elite secret agents embark on a mission to crack down on the Turkish Ice Cream Mafia. The mission is compromised when Niki B gets captured by the mafia and taken to a dilapidated home in Northeast Africa. The rest of the team is forced to locate the house after getting intel and raid it to save their friend and end the mafia

Media Language :

Funny guy on the “house” on the title

Smiling ice cream guy to suggest more comedy

Group of guys on the bottom (kind of like 3 idiots) doing dumb poses with dumb secret agent costumes (pvz guy, fortnite bush, pizza delivery man, one in suit)

Sexy lady to appeal to more men (sex sells + clickbait)

Relatively bright colours (desert background, bright outfits)

dark + dilapidated house to make it stand out

Inspiration:

http://cdn.shopify.com/s/files/1/0061/7994/6578/products/ILoveYouUnconeditionally.jpg?v=1609290699

https://media.istockphoto.com/photos/silent-in-summer-picture-id545376554?k=20&m=545376554&s=612x612&w=0&h=_zWcDSpe6MU-ND0XyvANyt5CoQDP71c-Dm_zhGVNinw=

https://img.freepik.com/premium-photo/senior-american-ice-cream-man-holding-ice-cream-isolated-blue-background-smiling-raising-thumb-up_1187-183605.jpg?w=2000

https://static.wikia.nocookie.net/plantsvszombies/images/2/2e/Crazydavefullpvz2.png/revision/latest?cb=20151002132840

https://i.pinimg.com/originals/66/f1/85/66f185c979c31b347f3a3255a874bfb5.jpg

https://t-2.tstatic.net/tribunnewswiki/foto/bank/images/film-3-idiots-2009.jpg

Images: 

Man laying down: https://thumbs.dreamstime.com/b/casual-man-poses-floor-young-posing-serious-relaxing-gray-background-31680410.jpg

US Troop:

https://imageio.forbes.com/specials-images/imageserve/619757918/U-S--Army-Ranger/960x0.jpg?format=jpg&width=960

Man holding gun(right):

https://thumbs.dreamstime.com/z/guerilla-fighter-firing-ak-gun-jungle-forest-210232663.jpg

Elephant:

https://media.istockphoto.com/photos/chasing-elephant-in-the-masai-mara-picture-id171339776?k=20&m=171339776&s=612x612&w=0&h=OrGlX-Ty-fZ9hUPsHC-gEfp2-Vp3hC2CB9Lyuzf99AA=

AK47 silhouette:

https://www.pngitem.com/pimgs/m/103-1032638_ak-47-silhouette-png-transparent-png.png

Ice Cream(on title):

https://cdn2.vectorstock.com/i/1000x1000/76/26/pop-art-ice-cream-cartoon-vector-25667626.jpg

Bear:

https://i.imgflip.com/1bibhi.jpg

Turkish ice cream man:

https://c8.alamy.com/comp/DH6NRG/dondurma-vendor-turkish-ice-cream-man-istanbul-turkey-DH6NRG.jpg

Flying Ice cream: https://upload.wikimedia.org/wikipedia/commons/d/da/Strawberry_ice_cream_cone_%285076899310%29.jpg

Attractive female:

https://i.pinimg.com/474x/ed/e9/9f/ede99f515922764afac6ab6fd7c3c6f7.jpg

Buff guy:

https://pbs.twimg.com/media/EkPPavZWoAE3-3a.jpg

Guy in bush suit:

https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQCYyu7R7KfHtnPF9nAs47Zy-fcpNa8BeZt_Q&usqp=CAU

Guy eating ice cream: 

https://comicvine.gamespot.com/a/uploads/scale_medium/10/104794/4741800-scan%2023.jpeg

Old japanese man: 

https://i1.sndcdn.com/avatars-000321449823-ajiu12-t500x500.jpg

House(background):

https://www.cgarchitect.com/rails/active_storage/representations/proxy/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBMGRjQVE9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--7921324085b0f933d29202a4e87004de7cb6866a/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9VY21WemFYcGxYM1J2WDJ4cGJXbDBXd2RwQWxZRk1Eb0tjMkYyWlhKN0Jqb01jWFZoYkdsMGVXbGsiLCJleHAiOm51bGwsInB1ciI6InZhcmlhdGlvbiJ9fQ==--a140f81341e053a34b77dbf5e04e777cacb11aff/372c17c7.jpg

Sand(background):

https://img.freepik.com/premium-photo/sand-beach-as-background_102618-461.jpg?w=2000

Explosion(background): 

https://i.ytimg.com/vi/TQUut8S9SRc/maxresdefault.jpg

Fonts were supplied by Microsoft Word 2013

“THE” font: Cooper Std Black

“HOUSE” font: Bahnschrift SemiCondensed

“The mission must succeed un-cone-ditionally” font: Lucida Console

“Kakek Sugiono”, “Emily Willis” font: Copperplate Gothic Bold

Mock up for comedy action 2:

Language: Title font given outline so that it stands out more

Tagline made bigger and changed colour to make it look like cliche green text from US action movies

More provocative outfits to scare off families (15+ audience)

Elephant used to foreshadow north african setting

Ice cream explosion for chaos

Gun on logo to suggest action

More racially diverse cast to attract more audience

Mock up for comedy action 1

Notes: perhaps redesign poster, difficult to get it to scream “comedy action” perhaps its the actor not making the right facial expressions or poses to sell it.

We definitely have to look for fonts and design the logo first (to give it priority)

Woman should be in more revealing outfit (to scare off children and parents)

FIRST DRAFT:

Evaluation

 Critical self-reflection

Film poster “The House” comedy genre 

 

 

The film poster that I chose is “The House” in comedy genre. This poster is focus for the people that have dumb humour. In the poster, we can see some of the comedian peoples such as the ice cream guy, men laying down on the house text, military, and more. The convention of the comedian guy is just to create more comedic atmosphere, once they know one of the main characters in the film poster, they probably going to watch this movie. 

 

The target audience for this film poster is for those who like comedian film and have dumb humour. This movie is for people who above 15 years old due to the sexy lady appearance and guy not wearing t shirt in the film poster. Mostly the outfit using bright color which indicate cheerfulness. The tagline “un-cone” is written instead of “un-con” give the comedy atmosphere. There is a gun in the ice cream logo and military which has connection with the ice cream guy, because a group of elite secret agent wants to crack down the ice cream guy.

 

In the beginning of project, I felt confident enough to do the film poster. I’ve learned some basic skill in editing, for example increase or decreasing the brightness. Another thing that I learn from this project is how to inputting my work into the blog. I found that blog is an easy way to promote my film poster because anyone can access the blog. I try using keynote for increase or decreasing the brightness of the picture. Keynote is basically an apps that use for presentation similar to google slide or Ms. PowerPoint but its only for iOS user. For removing background, I often use Ms. Word. Purpose of removing the background is just to remove the other part that are not needed. 

 

 

 

 

 

 

 

 

 

 

Technical element

 Technical Elements:

- Mise-en-scene

- Camera

- Sound 

- Editing

Mise-en-scene

Mise-en-scene is french term which means everything within the frame.

The elements included:

- Set design

- Costume 

- Props

- Staging & composition

- Colour 

- Acting (facial expression, body language, vocal qualities)

Camera

Camera Shots                                    Camera Angles                                Camera Movement

A. Establishing shot                            A. Overshot                                       Track / tracking 

B. Extreme long shot                          B. High angle shot                             Pan

C. Long shot / wide shot                     C. Eye - level                                     Tilt

D. Full shot                                         D. Low angle                                     Crane

E. Medium shot                                   E. Undershot                                     Dolly

F. Medium close-up                                                                                       Zoom

G. Close-up                                                                                                   Reverse zoom 

H.Extreme close-up

Track / tracking = camera follow the object

Pan = camera moves horizontally

Tilt = camera moves vertically

Crane = 

Dolly = Camera move closer to subject

Zoom =

Reverse zoom = 

Sound

Diegetic sound

The sound can be heard by the character

Non diegetic sound

The sound can't be heard by the character

Advert analysis

Product : Phone

Brand: Apple, samsung, Nokia

Apple (iPhone 13 green colour)

Media language 

- They use black colour for the background

- The target audience is at teenager age above (start at 15 years old and above)

- The advert has explosion effect on the phone which will amaze the customer with the new colour of iPhone 13

- Showing 2 different type in the same series (iPhone 13 and iPhone 13 pro) so customer would have another option to choose.

Representation

The ad start with rotating the phone to the right side for showing the back of the phone and it has the visual effect use on the phone like the explosion effect. The ad music (sound) it's like a hiphop song and the song match with the colour of the phone due to "in the jungle"word  in music background.

Audience

Teenagers are more likely to buy this product due to the colour of the phone and the camera at the back which makes the phone look unique.

Industry

Use visual effect such as an explosion effect on the phone and the phone is being floating.

Samsung (Galaxy A Series)

Media language

- They rotate the camera clockwise by 90º

- Zooming out the camera

- The word "Last for 2 days" which make the audience want to buy the phone because the phone battery is last for 2 days

-  Use of long shot 

- The shooting place especially inside the bedroom it look messy and look colourful

- The actor in the intro show that the phone is not only good for an old person but it good for all of us

Representation

The ad start with people holding the phone with an upbeat music. When the word "what are you doing?" being heard, it showing the features of the phone. The actor staying in the same place until night when the word "last for 2 days" appear.

Audience

- Target audience from age 14 to 24 years old due to the colour option of the phone

- This phone is for lower middle to middle up class because the prices are not expensive as apple

Industry

Use of visual effect on the phone like the water splash to show the phone is waterproof.

Nokia

Media language 

The camera slowly going upward when the "text" word appear for proofing that the phone can be use for texting.

Representation

The ad start with Nokia ringtone. The phone colour is matching with the background colour. Showing the features of the phone when theres a specific based on the  background colour (for example, the text word appear in white colour and it show some of the apps that can use for texting).

Audience 

The target audience most likely is for lower social class because the price of this phone isn't expensive as Samsung and iPhone it can be look from the shape of the phone (looks old) and lack of features (not touch screen)

Industry 

Less visual effect being use which make the ad look boring (only text based on the background colour to show the features)

advert

final draft

Different ways of audiences consuming media

Audiences can consume media passively or actively. 

Passive audience most likely accept the messages encoded in media text and easily to get affect by the message

Active audience they engages, interprets, and responds to media text in different way and capable challenging the ideas encode in it.

Passive:                                                                    Active:

- Hypodermic needle theory                                    -Uses and gratification theory

- Desensitisation                                                      -Reception theory

The hypodermic needle theory is a model of communication suggesting that intended message is directly received and wholly accepted by the receiver.

Desensitisation  occurs when an audience is repeatedly exposed to shocking or violent content. Repeated experience numbs the effect.

How media target an audience

 There are 2 ways on how media target an audience:

- Demographic

- Psychographic

Demographics:                   Psychographic:

- Age                                    - Personality                                  

- Gender                               - Behaviour (passive or active)             

- Social class                        - Values

- Ethnicity / race                  - Interests (what do they do in free time)

- Income                              - Spending habits (what do they spend money on)

- Location 

- Political leanings

- Star appeal

Youtube

 https://www.youtube.com/channel/UC2VAv72wJwuOYVvyiYGIzlQ